United Nations Foundation
With the rise of NFTs, inflation, and crypto-freak outs, early 2022 had become a cesspool of financial chatter — especially online. And especially on twitter.
It was in this environment that we launched an entirely new brand platform for J.P. Morgan Wealth Management:
Cut through the noise.
UNITED NATIONS
In September 2024 the world was... going to shit. And everyone in the world agreed.
So the UN General Assembly set out to sign a collective pact that would tackle all sorts of issues from the climate crisis to humanitarian ones at The Summit Of The Future. The problem? Young people, the ones who stand to inherit the
future, didn't believe them.
So we partnered with the UN Foundation to develop a campaign that encouraged young people around the world to tune in and engage with the Summit. "Once Upon a Future" tapped into youth resilience and hopefulness via a
a culture-driven broadcast of the Summit that broke down the days’ events in a digestible and entertaining way.
Preceding the Summit, we launched worldwide OOH, social and digital displays to drive awareness and invite audiences from all corners of the world to tune in and watch the Summit live.
The broadcast was directed by Tim Bierbaum and featured an eclectic cast of internet personalities, UN experts and creators to reach a broad global audience: Felipe Neto, Lea’h Sampson, Heidi Becker, Dan Rosen, Hallie Haas, Liah
Yoo and Pooja Tripathi.
United Nations experts we tapped included Stéphane Dujarric, UN Spokesperson for the Secretary-General; Elizabeth Cousens, President and CEO, United Nations Foundation; Eddie Ndopu, global humanitarian and social justice
advocate and Noreyana Fernando, World Bank External Affairs Officer, Development Finance.
