DOVE

With the rise of NFTs, inflation, and crypto-freak outs, early 2022 had become a cesspool of financial chatter — especially online. And especially on twitter.

It was in this environment that we launched an entirely new brand platform for J.P. Morgan Wealth Management:

Cut through the noise.

DOVE

Women spend, on average, thirty minutes a week caring for the skin on their faces, but only five minutes on their bodies.


We launched Dove’s first body wash with active ingredients like vitamin C, pro-ceramides and hyaluronic acid so people can finally give the equal care to their bodies and face.







So bodies finally stop missing out.

Tom and George McQueen (Executive Creative Directors)
Jenny Yoon (Creative Director)
Maria Kouninski (Creative Director)
Christian Zerbel (Copywriter)
Jasmine Paylor (Art Director)